The interaction between people of the same organization for effective production is referred as business communication.examples of aspects included in the business communication are;advertising,consumer behavior,customer relations,marketing,branding,event engagement,employee engagement.
print media,television,radio,internet,word of mouth are examples of channels used in business communication.
most universities and colleges offer the business communication unit in their leaning courses. business communication play a part in boosting business which I s a main source of income in our society. good communication among all members of the business organization is crucial for productivity.
for a business communication to be good the choice of communication method matters.This methods includes; web-based communication which is communication on the internet and allows communication at any time at any place.secondly, Video conferencing which allows people at different places to communicate interactively.Different departments document their work as reports which are exchanged as communication. the exchange of ideas is made possible through this reports. another method of business communication is the use of presentations. use of hard copies of reports ,Microsoft PowerPoint are examples of audiovisual materials used in presentations.documented face to face meetings and forum boards are important in the business communication.suggestion box are used by employees to enhance business communication. This is mostly used as an upward communication method because it is used by those employees who may shy from communicating to the management directly when they write a note of their suggestions or complaints and throw it in the suggestion box.
Within an organization there are various direction of communication which enhances effective communication. Top-down communication involves the communication of the management to the employees using memos, circulars, newsletters, e-mails and others. Bottom-up occurs where the employees pass information to the management using proporsals, reports,emails and others..Horizontal communication involves the communication between employees of the same level. examples of ways used in horizontal communication is through circulars,e-mails,telephones and others.direct relationship among managers of different levels is referred as diagonal communication.
There are other factors to consider in the choice of a better business communication.use of face to face communication is preferable as it involves interaction between customer and clients hence effective sales. the opportunity to see and test the product is important because it helps convince the customer.maintain a good eye contact to improve on the face to face communication. In the Use of emails in business, there should be careful choice of words used in the communication.telephone use should be brief .clear,and productive of a positive attitude. listening is a skill required in business communication and hence it is important to listen carefully without interrupting unnecessarily.
it requires people with good business communication skills for an organization to prosper.