Understanding How Your Website Speed Affect Your Sales
You deserve a compliment for creating a website for your business, and it just goes to show that you finally embraced digital technology! Sure enough, when you first launched your website, your sales were a boom because you have good quality web design, informative contents, awesome infographics, and interesting web page. However, you probably have observed it, as time passes by, your sales that were initially booming is now on a downhill, and it makes you wonder if it is your marketing strategies or your website itself. Don’t jump into conclusions and redo your entire website right away because your website might still be good but the data is running slow due to a larger audience. If the problem is indeed your web speed, then you may consider consulting an IT professional to give you an expert advice about him best server or web host you’ll need.
Consumers today know what they want, and the most hate when it comes to eCommerce or any business is waiting as what can be observed by abandoned shopping carts due to poor web speed according to studies. Many business owners thought that having an impressive website is what it will give them a good impression, but the real score is that consumers first notice the speed, so it is important to have a reliable speed for your website’s loading time. You are on the right foot is your website loads quickly because it only denotes that you are professional, efficient, and reliable. Poor customer satisfaction is the result of having a slow loading website, making your customer disappointed and frustrated, so more likely they won’t bother to return on your website if that is the case. If you mess your first impression, then it’s like blowing your opportunity management, so ensure you are not doing this mistake. Always remember that customers consider online searching and business transactions as a necessity and not a luxury, so you don’t want to waste their time by waiting for your page to load, that’s why a study shows that websites that take more than three seconds to load are usually the ones that are mostly abandoned. It does not even matter if a prospective customer just clicked and entered your website or is checking out, if your website starts to run slowly, most just quit trying and leave.
Major search engines like Google and Yahoo are not big fans of slow websites, and it can even harm your search engine ranking. As experts say, reality bites, and you need to adapt to your customer wants and needs. Be attentive and focus on customer satisfaction by having a speedy website.
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